Destination d'Excellence: Quality tourism recognised by Atout France
A label for the tourism of the future
Since 2016, La Rosière Tourist Office has been committed to a quality approach recognised under the Qualité Tourisme brand. This approach has now evolved with the Destination d’Excellence label, backed by Atout France, which includes broader criteria.
A broader framework
Destination d’Excellence is built on two complementary pillars: a “quality” pillar, focused on welcome and services, and an “eco-responsible” pillar, which didn’t exist under the Qualité Tourisme label, covering environmental impact and sustainable practices. This new framework also strengthens the Tourist Office’s role in driving a quality and responsible approach across the whole destination.
Our commitments
Making information accessible
- Free local tourist information, available in various formats
- Personalised advice in several languages
- A trilingual website, accessible 24 hours a day
- Information available outside opening hours
Providing a welcoming, well-equipped space
- An accessible reception area with a children’s zone and a relaxation area
- Services available: Wi-Fi, documentation, waiting area, toilets
Monitoring and improving quality
- Collection of feedback, suggestions and complaints
- Responses provided within 72 hours
- Ongoing satisfaction tracking
A collective approach
This recognition is part of an ongoing improvement effort led by the Tourist Office and all local stakeholders. In La Rosière, the visitor experience relies on the combined efforts of accommodation providers, restaurants, shops, activity providers and craftspeople, as well as local people, all of whom contribute together to the quality of welcome and resort life throughout the seasons.
Yes, since June 2026, La Rosière Tourist Office has been officially awarded the Destination d’Excellence label by Atout France.
Visitors benefit from free tourist information, personalised advice in several languages and a trilingual website accessible 24/7 to help plan their stay.
No, it’s part of a collective effort involving all of La Rosière’s stakeholders, accommodation providers, restaurants, shops and activity providers.
It guarantees a structured level of welcome, services and support, along with continuous improvement of the visitor experience.