CM@TheTop
The must-attend event for tourism and communication professionals returns to La Rosière from 17 to 19 March 2026. Workshops, conferences and networking: three days to connect, get inspired and shape the future of the industry together.
After six successful editions, the event returns this year to bring together professionals from the tourism, communications and digital sectors for a programme packed with workshops, conferences and networking opportunities.
Over three days, participants will exchange on new trends, discover inspiring case studies and explore the challenges of tomorrow, with a special focus on the evolution of AI in the tourism sector.
Whether you are a community manager, communication manager, institutional actor or outdoor brand, CM@TheTop 2026 will be a unique opportunity to meet, learn and build the future of tourism together.
We look forward to welcoming you to La Rosière for this new edition!