Destination Data 2026 – March 18 & 19
A new chapter begins.
From CM@TheTop to Destination Data: a strategic evolution
CM@TheTop was a founding milestone. An adventure shaped by support, innovation and a passion for tourism marketing.
Over the years, through projects and collaborations, one thing became clear: your feedback, your challenges and your needs shaped our thinking and paved the way for a more global, structured and results-oriented approach.
That is how Destination Data was born.
More than a name change, it represents a natural evolution. An invitation to explore a marketing approach guided by data — where every insight informs strategy and every action has purpose.
Destination Data designs, orchestrates and manages marketing communication and operations as a smooth, controlled journey. Here, data is no longer just a number — it becomes a compass to reach new heights.
The 2026 Programme
Over two days, Destination Data 2026 will bring together experts, destinations, institutions and tourism marketing professionals through:
- Strategic keynote conferences
- Practical workshops
- Real-life case studies
- Dedicated networking moments
The objective: leave with a clear vision, actionable tools and a structured method to drive your marketing strategy through data.
Who is Destination Data for?
Destination Data is designed for tourism professionals who want to structure, manage and optimise their marketing strategy through data-driven decision-making.
The event is particularly relevant for:
- Directors of Tourism Boards and DMOs
- Marketing and communication managers
- Destination promotion and development managers
- Data, CRM and observatory managers
- Elected officials and strategic decision-makers
- Agencies and partners specialised in tourism marketing
Whether you are at the beginning of your data journey or already implementing advanced strategies, Destination Data provides practical insights, real-life case studies and immediately actionable tools.
The objective: move from isolated actions to a coherent, measurable and performance-oriented strategy.
Discover the new website
Destination Data marks the beginning of a new dynamic.
To explore the full programme, discover the speakers and access practical information, visit the official website:
Join us on March 18 & 19, 2026 and make data the true engine of your tourism performance.
Pricing & Registration
The full package includes:
- Access to all conferences
- Six workshops of your choice
- Two lunches
- One evening event
Book your stay with our Central Reservation System
For Destination Data 2026, you can book your accommodation directly and securely through our Central Reservation System.
You benefit from:
- A wide range of accommodation close to the event venue
- Availability tailored to the conference dates
- A simple and 100% secure online booking process
- Personalised assistance if needed
Booking through the Central Reservation System guarantees a trusted local contact and a smooth organisation of your stay.
Our teams are available to answer your questions:
Monday to Friday, 9am to 12:30pm and 1:30pm to 6pm
Saturday, 9am to 12:00pm and 2:00pm to 7pm
Saturdays during the February 8:30 a.m. to 7 p.m
+33 (0)4 79 06 83 92